Packaging is part art part science. While it’s something we don’t really think of as we go about our daily lives, it plays an important role in what we buy and how we consume products. For most CPG companies, packaging is one of their top most priorities. They are constantly looking to find ways to make their products stand out on the shelf while reducing costs and carbon footprint. In fact Unilever has crowdsourced packaging design through its Better Packaging initiative.
Here's a look at Unilever's product and packaging philosophy and a list of everyday products I consume that make my life easier not just for their product features, but also for their innovative packaging.
“To make my meal in a box taste better, I decided to tweak the logo, rather than the ingredients.
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― Jarod Kintz
― Jarod Kintz